Elements and Performance Criteria
- Analyse the organisation's internal business environment
- The organisation's strategic direction, general business goals and priorities are confirmed and potential benefits from the adoption of an e-business strategy are identified
- Current business practices, responsibilities, and business culture are re-evaluated in light of e-business requirements
- Organisational policies, procedures and relationships that may benefit from the adoption of e-business solutions are identified
- The impact of e-business strategies on employees and existing customers is evaluated and documented in accordance with organisational requirements
- The business' strengths, weaknesses, opportunities and threats are analysed in relation to e-business
- The potential for the e-business strategy to transform the business is considered within the planning process and risk management processes identified
- Evaluate external factors impacting on e-business strategy
- The impact of e-business in the organisation's industry sector is researched and evaluated
- Legal, ethical and security issues relating to e-business are identified and analysed
- A competitive analysis of existing and potential e-business competitors and allies in is undertaken to determine the relative competitive advantage of e-business strategies
- The impact on the strategy of the potential international nature of e-business is evaluated
- Potential e-business models are evaluated in terms of their ability to satisfy business objectives and an economic evaluation of each option completed
- Opportunities, risks and obstacles in implementing an e-business model are evaluated and ways to deal with them identified
- Determine the strategic direction of the business in relation to e-business
- Strategic e-business goals are determined for the business in accordance with the overall strategic direction and business goals of the organisation
- Critical e-business success factors are determined in accordance with the overall business goals of the organisation
- Key result areas for the e-business strategy are identified in accordance with overall business goals
- The strategy identifies areas of the business that are trading online and off-line and the management of these, including operations that may overlap
- Formulate an e-business strategy
- The e-business strategy identifies prioritised objectives within key result areas and includes strategies to achieve each objective in accordance with overall strategic direction and business goals
- The strategy identifies an e-business model for the organisation in accordance with strategic direction and overall business objectives and capabilities
- The strategy includes a risk analysis for key result areas, and strategies for dealing with culture change in the organisation relating to e-business
- Policies and procedures are identified for development to guide business operation in accordance with the e-business model and overall business objectives
- Valid and reliable performance measures are determined for each e-business objective along with strategies for performance monitoring and reporting
- The strategy meets organisational requirements in terms of format and level of detail